Final Year Project Showcase

The Future of Placemaking is a transmedia project for Starbucks. Our project aim was to create three types of transmedia training materials for Starbucks employees in order to teach them about safety awareness and cash integrity at the workplace. We employed the use of a video, a 360 virtual tour and a brochure to reinforce the learning points for Starbucks trainees. Through implementing a simple quiz within the 360 virtual tour, we can also test the employees' understanding and comprehension of the learning objectives.