Final Year Project Showcase

Transmedia

Youth on The Move (Industry Partner: Young NTUC)

Our team will be promoting Young Ntuc by putting together a Transmedia campaign. We will be using multiple media platforms to help educate and promote Young Ntuc. The social media platforms include Instagram and Youtube which we believe will reach larger groups of our target audience. Furthermore, we would also use other platforms such as AR elements, print collaterals, and Micro-website to make it more engaging for our audience. Overall, we hope that the campaign will give our target audience assurance as to how they should go about entering the workforce, with Young NTUC.

PROJECT INFO:

We worked with Young NTUC on a social media campaign targeted at the young workforce with the aim assuring and informing them on how they should go about entering the workforce, with Young NTUC. Our concept for this campaign is “Life After Graduation”. This is represented by a mascot we have created called Pluto. Pluto acts as a guide for the youths to follow and have something that they can relate with through their journey to adulthood and their career. The mascot will experience the journey after graduation, including the struggles and tips on what to do next. Hence, our campaign name, “Eh What’s Next” followed by the tagline, “Youths on The Move”.