Final Year Project Showcase

Transmedia

Our Heartland Tales (Industry Partner: Housing & Development Board HDB)

Follow us in our journey learning about our towns!
Relive stories that connect us, through Singapore’s history-rich towns and dive into their vibrant cultures.
Join us on our journey from unearthing intangible heritage to reimagining Singapore’s futuristic living.🔮Stay tuned for our next post!
Toa Payoh is one of Singapore's oldest towns, with a history dating back more to than 60 years. From attap houses to high-rise flats, swampy land to a vibrant town, Follow us and uncover how Toa Payoh has developed into a beautiful town today!
Punggol’s soil was once planted with rich history beneath its soil, unearth it with us through this eye-opening adventure!
Bedok is the largest planning area in the republic.Bedok is probably one of the best neighbourhoods for outdoor living. According to many proud East-siders, it also has cleaner air, lower rents and plenty of historical charm.

Follow on! Let us bring you on around what other good stuff we have in Bedok!
"East side is the best!”
Hey, Isn’t Jurong known for being an industrial area?

We are about to prove you wrong! Tag along and we have you will never viewing Jurong the same again!

PROJECT INFO:

Our team partnered with the Housing & Development Board (HDB) on a transmedia campaign targeting young home seekers in appreciating the various HDB towns and estates of Singapore while creating excitement about the future of HDB living. Our project aims to exhibit a series of short cinematic videos and informative social media posts that unravels each HDB town and highlight the estate’s uniqueness and “flavour” that can only be seen through its residents’ personal perspective.