The main reason why we chose such a collaboration was due to the fact that many alumni of Eden Centre work or have worked at a Starbucks outlet, according to our research. Thus, by being aware of this collaboration, we would hope that these former students/staff would be interested in attending the relaxed performance or pass on information of the show to their peers and family. Also, our target age group-which is youth-mainly frequent Starbucks, so, with this collaboration, they would be exposed to the Miss Julie show and be interested in it.