Final Year Project Showcase

One of our first ideas under our first marketing strategy was to reach out to autism-centered organisations. This would be done via an email. The email would contain the above infographic and other information, such as details about the relaxed performance of Miss Julie and what a relaxed performance is. Through this idea, we wanted to encourage bulk purchases for tickets for the relaxed performance and directly contact students and staff involved in these organisations. Organisations we would consider to contact include: Eden Centre and the Autism Association.

Our second idea is this "Dinnertime with the Cast" Livestream. With this idea, we want potential audiences to be informed of the show and be connected with the cast. Any queries or doubts they may have with the show or the relaxed performance itself may be resolved through this livestream. The livestream would be held on Facebook Live and Instagram Live and feature the cast of Miss Julie and a SRT staff member or one of our team members moderating the livestream. People may then type in their questions in the comments of the post informing them of the livestream or in the livestream chatbox.

This third idea is titled 'Miss Julie's Special Giveaway'. What we aim to achieve with this idea is to spread awareness of the show and generate excitement for it. This giveaway would include a pair of tickets for the relaxed performance as well as a backstage tour on the same day of the viewing (if safe management measures allow). This giveaway would be held on Facebook and Instagram and would be executed as per follows: The participant has to like the giveaway post, they then have to tag the user handles of 3 friends in the comment section of the post. They will afterwards repost/share the giveaway post with the hashtag #MissJulie2022Giveaway and finally follow SRT's Instagram/liking their Facebook page. A user from either platform would then be chosen as the winner. By sharing the giveaway post, more people would be informed of the show as well.

The fifth of our ideas is this 'Relaxed Performance Informatory Post'. By posting this on Facebook and Instagram, we want to increase awareness for relaxed performances while educating viewers of the differences between neurotypical shows and relaxed performances. This post includes several aspects of what a relaxed performance is. The caption of the post would link back to the relaxed performance of Miss Julie at SRT.

The main reason why we chose such a collaboration was due to the fact that many alumni of Eden Centre work or have worked at a Starbucks outlet, according to our research. Thus, by being aware of this collaboration, we would hope that these former students/staff would be interested in attending the relaxed performance or pass on information of the show to their peers and family. Also, our target age group-which is youth-mainly frequent Starbucks, so, with this collaboration, they would be exposed to the Miss Julie show and be interested in it.

These are Miss Julie-themed eGift cards that would go along with the Starbucks collaboration. The middle card features a design created by the SRT marketing team, which is actually from the official poster. The designs of the other two cards are original designs from our team. Each card is priced at $30 and are only redeemable via the Starbucks app. After a payment is made through the card, the patron would receive an email with a 20% off promo code which they can use when purchasing a ticket for the relaxed performance. The 20% discount would thus entice patrons into purchasing tickets for the relaxed performance and perhaps encourage them to spread the word of the show.