Final Year Project Showcase
Marketing
#BuySingLit (Industry Partner: Sing Lit Station)
Bookworm Bingo
This is part of a series of game templates for Sing Lit: Read Our World's Instagram story.
The audience can repost the game template on their own Instagram stories and personalise it with their answers by crossing or circling the experiences applicable to them.
Complete the Poem - A Chorus of Thrushes
This is part of a series of interactive stories for Sing Lit: Read Our World's Instagram story.
The audience can complete the poem as a standalone guess or refer to the answer posted a day before in an Instagram feed post. Instagram's ‘Quiz’ story sticker will be used for the audience to choose the right answer.
In this poem, 'A Chorus of Thrushes’ from the book, ‘Poetry Moves: An Anthology of Poetry’ by Lydia Kwa, the right answer is “forests had once been”.
Books for the New Year
This is a carousel post for Sing Lit: Read Our World's Instagram feed, which consists of 3 panels.
The post recommends mature Singapore literary books to the audience, for the new year 2022.
Quote of the Week - Inheritance
This is part of a series of book quotes from Singapore literary books for Sing Lit: Read Our World's Instagram feed.
Relatable quotes are shared such that the audience can understand and connect to them, drawing their interests in the books the quotes came from.
The quote in this post is from the book, ‘Inheritance’ by Balli Kaur Jaswal.
Spooky POV Series: The Forgotten - Character Introductions
This is our second set of grid posts for Sing Lit: Read Our World's Instagram feed, which consists of 3 individual posts.
The grid posts are based on our TikTok-Instagram Interactive Series, “Spooky POV”, and introduce the characters from a short story, 'The Forgotten'. The book which the story is from is 'Shadows From Here' by Raymus Chang.
It includes visuals mentioned in the story, descriptions of the main characters and an excerpt from the story. The call to action at the bottom of the posts prompts the audience to head over to Sing Lit: Read Our World's TikTok account to watch the videos and find out more.
Poetry - A Chorus of Thrushes
This is part of a series of poetry from Singapore literary books for Sing Lit: Read Our World's Instagram feed.
Poems or excerpts from local poetry books are shared such that the audience is given a sense of the exquisite writing from the books. The post includes visual elements conveying the imagery from the poem, such as a bird and a picnic mat.
The poem in this post is 'A Chorus of Thrushes’ from the book, ‘Poetry Moves: An Anthology of Poetry’ by Lydia Kwa.- Given Scenario Based - The Teenage Textbook
This is a TikTok video for Sing Lit: Read Our World's TikTok, and possibly Instagram reels.
The video features talents acting out a TikTok audio trend, with the talents dancing like the characters from the book, 'The Teenage Textbook' by Adrian Tan.
The video aims to appeal to the audience and interest them in supporting the author and book. - Spooky POV Series: The Forgotten - Part 01
This is a part of our TikTok-Instagram Interactive Series, “Spooky POV” videos, to drive engagement and awareness interchangeably on Sing Lit: Read Our World's social platforms - TikTok and Instagram.
The inspiration for the video is from a short story, 'The Forgotten'. The book which the story is from is 'Shadows From Here' by Raymus Chang.
It is filmed in Tiffany’s (1st Person) POV. Its primary objective is to retain the audience's interest to look forward to, as well as interact with the subsequent parts 02 and 03 videos and Instagram posts. It also aims to garner the audience's interest to purchase and/or read the book. - Recommendation Based - The Gatekeeper
This is a TikTok video for Sing Lit: Read Our World's TikTok, and possibly Instagram reels.
The video features a talent acting out a TikTok audio trend, with the talent about to introduce/offer a handshake to someone, only to hear something bad or shocking and retreats. The talent is positioned as the character "Eedric", with captions highlighting Eedric’s life experiences from the book, 'The Gatekeeper' by Nuraliah Norasid.
The video aims to appeal to the audience and interest them in supporting the author and book. - Fashion/Makeup Based - Crazy Rich Asians
This is a TikTok video for Sing Lit: Read Our World's TikTok, and possibly Instagram reels.
The video features a talent acting out a TikTok fashion/makeup transformation trend, with the appearance that she transits to, inspired from the book, 'Crazy Rich Asians' by Kevin Kwan.
The video aims to appeal to the audience and interest them in supporting the author and book.
PROJECT INFO:
#BuySingLit was a marketing campaign curated and managed by our team for Sing Lit Station. The purpose of this campaign was to encourage young people, especially Millennials and Gen Z, to engage with Singapore literature, authors and books through targeted social media activity to drive engagement. Our team aims to foster interests in local literary works through the delivery of compelling content ‒ trending videos, design visuals and interactive series on relevant, digital social platforms.
PROJECT TEAM:
Kang Shermie
Raudhah Binte Saifulrohman
Sulaili Binte Paiman
Nur Syakirah Binte Abdullah
Low Yan Yeen Yvonne
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