This is the wireframe for one of the initial ideas of the game that we eventually went with. It contains how the game would look like when it is published and integrated together with the social media platform of our choice, Instagram.
This is the planned schedule and layout for the marketing and promotion side of our game and social media account which was going to occur concurrently with our Industry Partner, MeshMinds' BeatPlasticPollution campaign.
Gameplay Demo of the player navigating the UI and seeing the different animal face filters available to choose from.
Gameplay Demo of the player playing the game created as the Otter face filter.
The progress of our development in SparkAR.
Our Instagram account where we published the game is available for anyone to play and try out.
Brodin - Lead 3D Artist & Sound Designer
Sabrina - Lead 2D Artist & Lead Marketing and Social Media
Syakir - Lead Programmer
Khair - Team Leader & Assistant Programmer
PROJECT INFO:
For the Ocean is an Augmented Reality filter game created for MeshMinds to raise awareness about the rise in ocean plastic pollution through social media. The game is part of a wider campaign from MeshMinds to promote behavioural change amongst users against pollution. Teenagers are a key target audience hence the emphasis was on sharing this game over social media in order to achieve the campaign goals.