Final Year Project Showcase

Transmedia

Gracious Neighbours, Pleasant Neighbourhood (Industry Partner: Housing & Development Board HDB)

Branding throughout our project. We create Posters, EDM, Stickers and more through transmedia to share about neighbourly acts with the idea of Kampong Spirit.
Social Media Feed. Our content consists of videos highlighting each neighbourly act and different tips and tricks all of us can carry to practise the Kampong Spirit. We too share our behind-the-scenes to share the development of the project.
A short reel that highlights key moments of our project.
My Neighbourhood My Kampong. Our main video tells a story of how a young girl is inspired to be a better neighbour through a seemingly undeserved act of kindness.

PROJECT INFO:

"Gracious Neighbours, Pleasant Neighbourhood" was our team's campaign curated for the Housing & Development Board (HDB). Our project's aim was to rekindle the sense of harmony from the “Kampong Spirit” and to encourage youths to be better neighbours. We wanted to promote neighbourly acts of kindness through inspiring videos, stickers, an interactive AR filter, posters; and engaging social media content so that youths can be inspired and strive to be better neighbours and thus, continue the legacy of the Kampong Spirit.