Final Year Project Showcase

Transmedia

Bukit Canberra Marketing (Industry Partner: Sport Singapore)

This was a treasure hunt that our team planned to promote Bukit Canberra. This set of collaterals boasts various items ranging from Instagram posts and posters used to boost and aid players in the treasure hunt to riddle cards that acted as an aid to help players to other stations and stickers that were given as rewards for completing the pledge activity.
This is a picture of the holding up bean bags for our treasure hunt as one of our game stations required bean bags. To promote sustainability our team decided to make beanbags out of green beans and old socks instead of buying them.
This is a set of Instagram collaterals that our team created for the Lunar New year as well as a recap post of a recycling event that was held at Bukit Canberra
In light of Phase 2 of Bukit Canberra, our team decided to make a word search game featuring up-and-coming places at the integrated sports hub such as the Heritage Lawn as well as well-known places that opened in Phase 1 such as the butterfly garden.
These are filters that our team created for Bukit Canberra. The first 3 filters AR filters were made in celebration of the lunar new year whilst the fourth one was a randomizer filter telling users which location our users are at Bukit Canberra.
This short video is entitled "Welcome to Bukit Canberra". It was filmed and edited by the team over Bukit Canberra's first phase of opening featuring its various phase 1 locations.
This is a Christmas recap video of the events that took place on the 17th of December at Bukit Canberra.
This is a recap video for "The Garden of Joy" event held at Bukit Canberra.
This is a BTS picture of the Garden of Joy video. On the 14th of January, the team went down to Bukit Canberra to capture snippets of the crafting event that took place.
This is a showreel that summarises our FYP journey.

PROJECT INFO:

Our team worked on the marketing for Bukit Canberra focusing on the promotion for this up-and-coming integrated sports hub. As Bukit Canberra prides itself as an eco-friendly and family-friendly facility rich with history, we decided to use transmedia platforms ranging from AR to social media and videos to inform the public about this location and learn more about this jewel of the North.