Final Year Project Showcase

With regards to our ICS Video, we first consulted with MDAS the format of how they wanted their video to be. After hearing from them, they informed us that they wanted an informative video, explaining the different components of their Integrated Care Services (ICS), as well as a brief introduction of the organisation. Also, MDAS advised us to produce the video to be 5-7 in order for it to not be long winded. After being given the requirements and details of the video, we first started our brainstorming session within our team. After much discussion, we all felt that an interviewstyle video would be the best approach as we find that it is an approach which viewers can really relate to. We also planned how we wanted the video to be shot as shown in our ideation process above. Once we discussed the general layout and flow of the video, we started to begin drawing up our storyboard. This was done so as to provide an overall visualtionation of the video as well as to better sequence our shots. After showing our client our storyboard, our client wanted some changes to be done. This was due to an inaccurate portrayal of the components within their ICS. An example was their transport component, which was previously from their ICS services, however due to changes, it was removed. Due to these changes, a 2nd storyboard had to be made. Concurrently, we also prepared questions for the staff at MDAS to give them an idea of how the interview will be conducted. After making amendments with our storyboard, we presented to our client our second draft. Our client gave us feedback on certain shots in which they wanted minor changes hence changes have to be made. Due to it being minor changes, we decided to redraw and present the specific shots instead of redrawing the entire storyboard. At the same time, our client presented us with their script of the interview and informed us of the interviewees who will be questioning. Once pre production was settled, we started with our filming on set. As for production, things turned out smoothly. At the start, there were minor difficulties with audio such as the lavalier mic being too soft and not being able to pick up the interviewee’s voices. We also faced lighting difficulties such as adjusting the intensity and the colour temperature. However, after fixing these technical difficulties, everything went as planned albeit the occasional interviewee slip ups.

We created a IG face filter where the users are able to have an interactive platform where they are spread the words about the event.

To come up with the floorplan of the MDAS compound, we went down to the venue to conduct a location recce. To have a rough idea of how we should link up all the rooms in the compound itself, we created a sitemap that includes the kind of hotspots that we will place on the 360 virtual tour. After we have taken the 360 images of the compound, we had to place it into Insta360 for auto stitching, before exporting into Adobe Photoshop, using the content aware tool to remove the shadow of the camera and tripod stand. When this process is completed, we import the panoramas into 3D Vista by linking all of it together to create the 360 virtual tour. We created a draft 360 tour by including hotspots that will contain infomations. Using the draft, we do up a storyboard so the whole team has a better understanding of how the final result will turn out. We decided to do more refinements to the draft by using a more corporate and presentable skin which we can add in the MDAS logo. We also added in quizzes as hotspots which allows the viewers to have interaction while going through the virtual tour. Additionally, we have to place two of the short films done by DMPD_05 into our virtual tour based on the bigger brief.

Before proceeding with our IG posts, we first discussed the goals and aims of these IG posts. After discussion, we found out that our client’s goal and aim is to promote their upcoming campaign “GO THE DYSTANCE”. After our discussion, we started gathering inspiration on how we could design our IG posts from different sources of inspiration. Based on the initial discussion, our client wanted a countdown in order to tease their upcoming event. Our first design was based on our sticker characters we had created. Our design goal was to create something light hearted and adorable, however we felt that the design was lacking. We then altered our design by changing the background of the post to decide whether it had made the posts look better. Unfortunately, we felt that was not the case. In the end, we finally decided to completely redesign our IG posts and to go for a more corporate and professional kind of look. This design involves the use of geometric shapes and MDAS’s corporate colours as the post’s background, completely removing the sticker characters which were previously featured. Satisfied with our design, we then proceeded to show MDAS our finalised design. After receiving the green light, we were then tasked by our client to create a social media calendar for us to schedule each individual post. We then created a table containing the dates of which each post will be featured. Our client then gave us feedback after reviewing the social media calendar and requested us to make certain amendments. These amendments include, scheduling each post 2-3 days apart, removing unnecessary posts, enlarging/ reducing the size of certain elements and lastly changing the countdown posts into IG stories instead. Once these changes were made, our deliverable was complete.

For the stickers, we jumped straight into sketching up what we wanted to recreate the cute ghibli character doing expressions. After creating the first draft, we send to the client for feedbacks, which they were pretty satisfied with. However, they mentioned some changes that we should do which were mainly adding wheelchair to all the characters so that it will gel better with MDAS and to change the words “ distance” to “dystance”. After those changes were made, we send the finalised stickers to them and they were satisfied with it. We decided to add a few more designs of the stickers as we think that there can be more variety to it. Additionally, we created the stickers into GIFs so that it can be uploaded on Instagram to be used as well.

We came up with the idea of having products such as totebags and teddy bears after realising that the brief’s deliverables may not make enough impact as a social media campaign. Before thinking of which products we should involve ourselves in, we thought about the items that companies and organisations gave out most commonly, the items that were the most memorable and lastly, the items that we use in our everyday lives. From that, we came up with tote bags, t-shirts, teddy bears, mask holders, water bottles and lastly, notebooks. We believe that with these products, our client will be able to extend their outreach as well as leave a longer lasting impact on members of the public.

Behind the scene for the shooting of informative video.

This is our trailer that take you through the collaterals that we have done for this project.