As a team, we are to come up with collateral with ideas and concepts in design packaging and production for the hotel continental Saigon mooncake festival. This includes the history and heritage of the hotel and the festival. To highlight the magic of the mid-autumn festival as the result of the collateral design while keeping in mind the hotel and its requirements.
In addition to the collaterals, to make the project a little more interesting, we have also added Augmented Reality (AR) into the collaterals we have created to urge more customers to be interested to purchase the mooncakes. This gives our project an interactive element that includes zapper codes that can be scanned directly from customers’ mobile phones without the app itself as well as Facebook/Instagram filters for them to play with.
While working on our main deliverables, my team and I were able to deliver a little more than what was needed. Here are some of the items/collaterals we designed which was out of our deliverables. I, the team leader worked closely with 2 more of my teammates who are stronger in design to create these. I designed the boxes closely with the team's head designer & we split the rest of the collaterals. I did up the goodie bag design, coloring sheet, hand sanitizer, notepad, pen as well as masks.
Click Here for our Progress Booklet!